Breathing New Life into a Historic Greensboro Landmark- The Carolina Theatre

ID Collaborative blog post

The historic Carolina Theatre in downtown Greensboro is undergoing significant renovations and ID Collaborative is excited to be a part of the design team.

Opening on Halloween night of 1927, The Carolina Theatre was intended to be “The Showplace of the Carolinas”. This 2,200 seat Vaudeville Theater was intended to give an ordinary citizen a night of fantasy with its gilded columns and opulent finishes. The Carolina operated for 30 years as a vibrant night life spot, showing movies 5 times daily. The 1960’s saw a decline of downtown nightlife, and the wrecking ball loomed as demand for parking rose.

In 1975 the United Arts Council raised over half a million dollars to save and restore the theater. The next wave of updates came in 1988 and the theater reopened in 1991 with a new banquet area, new equipment, a concession stand and new restrooms.

Current Renovation

For almost three decades the Carolina Theatre has welcomed thousands of people for movies, plays, concerts, and even weddings. Our hope is that the current renovation will rejuvenate the theater, bringing in more traffic and preserving its legacy for generations to come.

Updates include:
• new seats for inside of the theater
• new carpet throughout
• expanded concessions stand
• expanded 1st floor women’s restroom
• renovated restrooms
• upgraded sound system

Sneak Peak:

Here is an exclusive sneak peek at some of the options for the new carpeting.

The Carolina Theatre’s capital campaign is ongoing. Consider donating to help preserve this iconic piece of Greensboro history.

*** Photos courtesy of Carolina Theatre