Designing with Empathy

ID Collaborative blog post

‘Design Thinking’ is a concept that has been gaining momentum in the increasingly flexible and fast changing business world, but it again proves that the principles of design are applicable in such a broad spectrum of areas – not only for innovation and increased functionality, but for bringing into focus what

In reading an article in Forbes recently about ‘design thinking’, it stated that the most essential aspect of this process is empathy, with ‘design being ultimately a form of respect.’ We certainly agree – as hearing, responding to, and blending client needs and desires into a space that positively impacts and provides solutions is our primary focus and the true beauty of design.