One of the first things you when you enter the space is a wall of value statements over a tech. bar. This helps tie in the traditional values of the company with the current needs of their clients. This was also a device to help customers understand what services are offered by American National. The value statements included questions to promote conversation and open the door for clients to discuss their needs.
We hired a local photographer to take picture of iconic spots around town. We then took these images to local printer, and with the help of a local framing company, we had these photographs turned into vibrant pieces of art for the branch. These images help tie the bank to the community and also represent the pride that the bank feels for its customers.